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Almost half of Instagram users view stories every day.Īdding a link to stories is easy. It is also quite effective, as people are more willing to view stories rather than posts in the news feed. A small text or a cute emoji put next to it makes your call to subscribe more trustworthy and sympathetic.Īnother method to post a link is by adding it to Instagram stories. Statistics show that such perks may double the number of clicks or even do more. Offer people something of value: discounts, promo codes, free shipping, etc. People are less likely to go to your website or make a phone call than subscribe to posts.

Place the link before contact information.

Start by telling about your company, its activities, and offers, and only then ask to click on the link.

The subscription link shouldn’t be the first words people see in your bio.

To double its effectiveness, you need to stick to the basic rules. Getting Started with Segmentation Learn How Subscription Form in Your Instagram BioĪ link in the bio is the easiest way to collect subscriptions, which also does not require any extra costs. Collecting subscriptions outside social networks does not provide this opportunity. When you start an ad campaign or automated promotion, you can choose gender, age, or residence of the audience you want to reach and encourage to subscribe to you. During the promotion on Instagram, you can only show your posts to people who belong to your target audience. You can do it by yourself or use services for automatic promotion, that typically don’t cost much. It’s much cheaper to promote an Instagram profile than optimize your landing page for search engines.

That means it can generate you way more prospects than, for example, a traditional landing page. From 2016 to 2020, Instagram is expected to have 26.9 million more users. Users are getting more active, with thousands of new active followers and registrations every day. Today, Instagram is an extremely popular platform. Why You Should Use Instagram to Collect Email Sign-Ups Our friends from Zengram told us why collecting organic subscriptions via Instagram brings so good results, and how it should be organized. However, this solution can be very effective when used correctly. Many owners of commercial accounts or blogs on Instagram don’t use this social network to collect email addresses for further campaigns.